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Don't Shake Me Lucifer
- Octane rating: 5.5%vol.
"Stand wild for the demon of fire
A meeting with The Evil One tonight
Walking with zombies and alligators
Listen to these psychedelic sounds
As the bats of purple depths of your mind
Flicker with reverberation their wings wide"
The Background Story
Psychedelic - Derived from the Ancient Greek words psychē ("soul") and dēloun ("to reveal"), thus Soul Revealing.
Switzerland 1943. Albert Hoffmann and his scientific collaborators discovered the psychedelic properties of lysergic acid diethylamide (LSD) for psychological and neurological research, which Hoffmann synthesized for the first time six years prior. This discovery led to significant interest in the drug by western world contemporary artists and writers such as William Burroughs, Brion Gysin, Jack Kerouac, and Allen Ginsberg all of whom were members of the influential 1950s group called Beat Generation, which reveled in and catapulted the ideas of altered consciousness or states of awareness and trance defining revelation, enlightenment, and self-identity.
In the early 1960s, the use of LSD and other psychoactive sources for consciousness expansion highly raised awareness and became popularized by researchers, writers, and artists such as Timothy Leary and Aldous Huxley, among others, whose works influenced new perceptions and ways of thinking to the coeval youth generation. This led to a subculture called Psychedelia, which brought about paramount social, musical, and artistic changes between the mid 1960s and the early 1970s. New elements were incorporated into music and visual art through the use of distorted electric guitar, Eastern musical elements, sound effects, reverberation, hallucinations- and synaesthesia visual interpretations.
In 1965 in Austin, Texas, the singer-songwriter and guitarist Roger Kynard Erickson, more commonly referred to as "Roky" Erickson, founded the pioneer band of the psychedelic rock genre “The 13th Floor Elevators.” Their single debut, “You're Gonna Miss Me,” reached the national Billboard No. 55 hit in 1966 and was considered vital in the history of garage rock, the development of punk rock, and became a classic of the counterculture era.
In 1979, Roky formed a new band called Roky Erickson and the Aliens. Two years later, he released his Magnum Opus in a format of two simultaneous LPs; "The Evil One” and “I Think of Demons" with producer Stu Cook, former bass player of Creedence Clearwater Revival. Together, they created and developed a unique and authentic rock sound through the incorporation of hard rock, psychedelic sounds, and lyrics inspired by old horror films and science fiction themes, or horror psychedelia.
With our German Wheat Beer, “Don’t Shake Me Lucifer,” we want to offer you a soul-revealing experience in celebration of the profundity of the horror and psychedelia, which was so majestically conveyed through Roky Erickson’s music, as well as communicate and expand the relevance of his work beyond the psychedelic subculture and to the whole of rock music history. Bleib Alien!
The fine prints
This brew is a tribute to the musical work of the American singer, songwriter and pioneer of the psychedelic rock; Roger Kynard Erickson also known as “Roky Erickson”.
The name of the label is after the song of the same from the album “The Evil One”  by Roky Erickson and the Aliens.
The visual concept is inspired by the art cover imagery from Roky Erickson and the Aliens and non-drug-induced phosphenes (i.e. visualisation through mechanical stimulation) as well as the audible concept of the album “Turn On, Tune In, Drop Out”  by Dr. Timothy Leary [1920-1996] and the “Beat Generation” literacy such as the novel “On the Road”  by Jack Kerouac [1922-1969] and the novel “Naked Launch”  by William S. Burroughs [1914-1997].
The label features a non-drug-induced phosphene by Jonathan Hultén (our artist), which consists of neon lightning with strong purple in the middle area. In the purple area there are flashing black dots and abstract shapes in various sizes interpreted in the visual as bats coming out from the depth of the purple area.
Roky's eye appears in the upper middle of the visual symbolising the Mind's Eye.
The aesthetics of the visual is derived from the combination of 1800-1900 absinthe labels, as well as horror movie posters from 1920-1950 and Art Nouveau aesthetics with holistic look of outright Rock’n Roll.
The logo intends to provide uncomfortable feverish strangeness such as a psychedelic experience through the human senses.
Amber-coloured German Wheat Ale with juicy texture and creamy foam head. Refreshing and smooth with a multi-layered fruity character of banana, vanilla and pear with a hint of clove and nutmeg. Bleib alien!
Malts: Munich Type I, Carahell, Melanoidin and Wheat malt
Bittering hops: Northern Brewer
Aroma hops: Styrian Goldings Celeia
Dry-hopping: Styrian Goldings Celeia and Mandarina Bavaria
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