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- X-Dry Lager
- Octane rating: 5.2%vol.
"The smell of leather and horse
The sound of sand under its hooves
He enters the dry wooden saloon
And pays for his whiskey with gold
A feverish showdown, pistols reload
Aim for the heart. Four coffins ready to go"
The Background Story
“Every town has a boss.” - The Man With No Name other than Joe
After World War II, the Italian film industry developed the neorealism also known as the Italian Golden Age with the use of non-professional actors portraying realistic, everyday scenarios of lower-class people in the devastated post-war Italian society. This national film movement had a remarkable impact on the consequent Italian cinema between 1964 and 1978, when Spaghetti Westerns were created and shot at the Cinecittà studios in Rome and various outdoor-filming locations in southern Italy and Spain.
In contrast to the ideals of American Westerns, such as freedom, and fighting for justice and a better future, Spaghetti Westerns focused on dark humour, violent scenes, and cynical, self-interested anti-heroes. In terms of visual style, this subgenre of Western films was heavily influenced by violent action sets, dusty, dry, earthy colour schemes and textures, as well as Roman Catholic iconography and a continuous fast pace.
The most famous Spaghetti Westerns were directed by Sergio Leone and scored by Ennio Morricone in the mid 1960’s, notably the Dollars Trilogy, i.e. A Fistful of Dollars (1964), For a Few Dollars More (1965), and The Good, the Bad and the Ugly (1966), the latter being originally influenced by the Chanbara film (Samurai film), Yojimbo, by Akira Kurosawa (1961).
Leone’s films utilized a variable and innovative camera filming technique, with juxtapositions between wide shot, medium shot, close-up, and extreme close-up, focusing on the characters’ faces and corporeal reactions, with Ennio Morricone’s compositions as a backdrop, an intertwinement of quirky and sacral dramatizing soundscapes built by triads, and continuous rhythmic ostinatos. Along with the use of instruments like Fender electric guitar executing discordant reverb and vibrato, trumpets, harps, the human voice delivering melodic whistles, and cinematic devices like gunshots, Morricone created a unique style which deeply influenced the film score music of the entire 1960’s and mid 1970’s.
This is Tapp’78, our X-Dry Lager and allegorical liquid interpretation of the anti-hero nature of the Spaghetti Western-a showdown between our multi-layered everyday life and our own human ideals. We all are the Good, the Bad and the Ugly. We just are what we believe we are.
The fine prints
The name of the label is inspired by the song “Dirt Cult ’72” from the E.P. “Insect City”  by the Swedish psychedelic rock band Space Probe Taurus and the typical Swedish expressions: “Öl på tapp” and ”En tapp tack.” (Lit. “Beer on tap” and “A draught beer, please”). The combination of Tapp (lit. Beer tap/faucet and gas nozzle) and our Brewmaster’s birth year  is the thus the intention behind the name.
The visual concept of the label is influenced by the poster artwork of the “Trilogia del dollaro” (Dollars trilogy) [1964-1966] by Sergio Leone [1929-1989] and the Spaghetti Western scores [1964-1973] by Ennio Morricone, comprising feverish warm colour schemes with dry textures and atmosphere.
The logo font is inspired by the wave-like motion font of the poster of the film “Dr. Jekyll and Mr. Hyde”  by J. Charles Haydon [1875-1943] with a touch of 60’s-70’s psychedelic aesthetics, it’s shading giving an optical illusion feel which also nods to the psychedelic art of the time.
Our Brewmaster’s mother ghost happens to appear in the label as well, along with the real identity of our Brewmaster himself, which you’ll have to hone in on to see.
Extra-Dry Pilsner with gold ingot colour and a delicate white foam head. Lager with a pleasant malty taste and zesty and pine-like hop aroma with lingering dryness. A feverish showdown under sun. Aim for the heart!
Malts: Pilsner, Vienna, Munich Type I & Melanoidin
Bittering hops: Magnum
Aroma hops: Styrian Goldings Celeia
Dry-hopping: Cascade, Mandarina Bavaria and Motueka
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