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Velouria

  • Elderflower Witbier
  • Octane rating: 5.0%vol.
Velouria

"She came from Dayton or Mount Shasta
Weird in this land of strangers
Behind her smile and the cigarrete
You're un chien andalusia
Fear fills your mind but your heart feels free
Surfer Rosa wades in the shine of the ever
Her last splash into the ocean"

Velouria

The Background Story

“The most compelling music in the entire 80’s” – David Bowie

It’s the late 80’s, eons before the internet’s boom, and the American rock scene is overwhelmed by long hair, complex guitar riffs, synthesizers, and spectacle. Little did the world expect though that in the hype of it all four young musicians would emerge to create a band with a radically different approach to music and its live execution, a band many have now come to know as The Pixies. Formed in Boston, Massachusetts in 1986, the band’s original line-up was comprised of Charles Thompson a.k.a. Black Francis (lead vocals, rhythm guitar), Joey Santiago (lead guitar), Kim Deal (bass, backing vocals), and David Lovering (drums). The band sadly called it quits in 1993, but did manage to reunite in 2004. After having maintained a steady line-up throughout the years, Deal left the band in 2013, being replaced by Paz Lenchantin, who became the band’s permanent bassist in 2016.

Sonically, the Pixies charted new territory and developed a unique sound which had yet to be heard within hard rock music. According to David Bowie, no band prior had ever captured such genuineness and originality, the latter of which can be broken down into three important elements.

1. Extreme pure dynamics and stop-start timing (“loud-quiet” shifts) in song structures featuring extremely hushed, restrained, and quiet versus, followed by a powerful explosion of noisy chorus, which has now become a widespread format in the rock genre.

2. Unusual juxtapositions and permutations through their lyrics constructed by intellectual intensity and strangeness through varying off-beat subjects such as Lynchian (e.g. Eraserhead) and Buñuel (Un Chien Andalou) Surrealism, Biblical old testament violence, incest, mutilation, pop culture and extra-terrestrial life, effortlessly done and with an exquisite sense of humor.

3. Psychotic colors and extraordinary guitar sound textures provided by Joey Santiago.

Despite their fearless exploration of new musical frontiers, this one-of-a-kind band never achieved the attention and popularity they deserved in their home country during the late 80’s and 90’s, though they did experience enormous success during this time in the United Kingdom and Western Europe. It was not until their song “Where Is My Mind?” was featured in the final scene of the American cult film “Fight Club” (1999) that the Pixies received their well overdue international exposure and praise.

The Pixies served as a paramount musical influence to some of the most highly regarded artists of our time, including but not limited to David Bowie, PJ Harvey, Nirvana, and Alice in Chains. In fact, Kurt Cobain openly admitted to having tried to rip off the Pixies when writing his most famous anthem “Smells Like Teen Spirit.” We pay homage to the Pixies by brewing our Elderflower Witbier, in which we endeavored to capture and portray the unique core of The Pixies’s music, and to salute them for all of these years of inspiration and broadening our imagination through their music, which will forever resonate in our hearts.

The fine prints

This Elderflower Witbier is a tribute to the visual and musical conceptual work of the American rock band the Pixies.

The name of the label is after the song of the same name from the album “Bossanova” [1990] by the Pixies.

Other Pixies-related art sources taken into account during this approach are as follows:

1. The surrealist film “Un Chien Andalou” [1928] by Luis Buñuel [1900-1983] and Salvador Dalí [1904-1989].

2. The surrealist body horror film “Eraserhead” [1977] by David Lynch.

3. The name background of the song “Velouria”, which is a combined word of Velour (fabric) and Lemuria (lost continent in the Pacific Ocean). Last but not least, the Mount Shasta – Mountain located in Siskiyou County, California, which is referred in the lyrics of the aforementioned song.

As central character as "Velouria" features the portrait illustration of Simone Maureii from the film "Un Chien Andalou" expressing the off-beat and eeriness core of The Pixies music.

The compass illustration and geometrical shapes are inspired by the upper right frame on the art cover of the album “Bossanova” [1990] and “Doolittle” [1989], respectively.

The composition and art technique is inspired by Simon Larbalestier’s photography style and Vaughan Oliver’s graphic design work. Both collaborators of the iconic cover artwork of the albums and singles of the Pixies such as “Surfer Rosa”, “Doolittle” and “Bossanova”, among others.

The logo font is derived from the logo of the compilation “Death to the Pixies” art cover [1997] by the Pixies.

The sepia colour scheme is derived from the album “Surfer Rosa” [1988] by the Pixies.


Flavour profile

Light golden Belgian Witbier with a dense white foam nimbus. This cocky but out-of-tune beer has an elegant floral and perfumy aroma bounded by a Dadaist explosion of elderflower, orangey citrus, and lemon grass tones. An eerie yet pleasant experience like listening to the entire discography of The Pixies back-to-back through the shine of the ever.

Formula

Malts: Vienna, Wheat malt and Naked Oat malt

Bittering hops: Northern Brewer

Aroma hops: Styrian Goldings Celeia

Flavouring ingredients: Elderflower, Orange, Coriander and Lemongrass

IBU: 20

Availability

Mid June

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